We all want a boost in traffic. We all want more sales, ad-clicks, opt-ins and views (with less ‘bounce’). It’s never too late to edit existing web pages so they will perform better in the various search engines. You know the drill. Deploy relevant (and accessible) keywords in strategic places with your copy — the title, the main copy, image captions and sub-headings. It doesn’t take an seo expert to make effective SEO tweaks.